Recommendation quality, transparency, and website quality for trust-building in recommendation agents

作者：

Highlights：

• A new model for trust-building in recommendation agents is proposed.

• We consider recommendation quality, transparency, and website quality in the model.

• We conducted empirical studies in the context of two popular e-commerce websites.

• The results highlight the importance of perceived transparency for trust-building.

摘要

•A new model for trust-building in recommendation agents is proposed.•We consider recommendation quality, transparency, and website quality in the model.•We conducted empirical studies in the context of two popular e-commerce websites.•The results highlight the importance of perceived transparency for trust-building.

论文关键词：Empirical study,Recommendation agents,Survey research,Transparency,Trust,Website quality

论文评审过程：Received 30 October 2015, Revised 3 September 2016, Accepted 3 September 2016, Available online 8 September 2016, Version of Record 15 September 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.09.003