The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use
作者：
Highlights：
• Prevention (promotion) focused individuals prefer utilitarian (hedonic) websites.
• Individuals have a more favorable attitude under regulatory fit conditions.
• Individuals have a higher purchase intention under regulatory fit conditions.
• Engagement serves as the mediating mechanism of the effect of regulatory fit.
• Perceived usefulness and ease of use also serve as important mediating mechanisms.
摘要
•Prevention (promotion) focused individuals prefer utilitarian (hedonic) websites.•Individuals have a more favorable attitude under regulatory fit conditions.•Individuals have a higher purchase intention under regulatory fit conditions.•Engagement serves as the mediating mechanism of the effect of regulatory fit.•Perceived usefulness and ease of use also serve as important mediating mechanisms.
论文关键词：Consumer online decision making,Regulatory focus and regulatory fit theory,Engagement,Shopping experience,Perceived usefulness,Perceived ease of use
论文评审过程：Received 8 November 2015, Revised 29 July 2016, Accepted 3 October 2016, Available online 5 October 2016, Version of Record 14 October 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.10.001
