The impact of profit incentives on the relevance of online recommendations

作者：

Highlights：

• Field experiment with a recommender system that balance accuracy and profit.

• Balancing accuracy and profit has a positive effect on purchasing behaviour.

• Balancing recommendations’ accuracy and profit does not affect customers’ trust.

摘要

•Field experiment with a recommender system that balance accuracy and profit.•Balancing accuracy and profit has a positive effect on purchasing behaviour.•Balancing recommendations’ accuracy and profit does not affect customers’ trust.

论文关键词：Consumer trust,e-Commerce,Incentive-centered design,Recommender systems

论文评审过程：Received 12 May 2016, Revised 7 October 2016, Accepted 7 October 2016, Available online 8 October 2016, Version of Record 15 October 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.10.003