Examining macro-sources of institution-based trust in social commerce marketplaces: An empirical study
作者：
Highlights：
• Marketplace-based e-commerce dominates current social commerce economy.
• The institution-based trust is vital for social commerce marketplaces.
• Two macro-level factors of the institution-based trust are uncovered.
• A high order construct – perceived social presence – is introduced.
• It discloses a trust-building mechanism in social commerce marketplaces.
摘要
•Marketplace-based e-commerce dominates current social commerce economy.•The institution-based trust is vital for social commerce marketplaces.•Two macro-level factors of the institution-based trust are uncovered.•A high order construct – perceived social presence – is introduced.•It discloses a trust-building mechanism in social commerce marketplaces.
论文关键词：Online marketplace,Social commerce,Perceived effectiveness institutional structures,Perceived social presence,Institution-based trust,Transaction intention
论文评审过程：Received 11 January 2016, Revised 12 October 2016, Accepted 12 October 2016, Available online 21 October 2016, Version of Record 28 October 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.10.004
