Understanding the impact of prior reviews on subsequent reviews: The role of rating volume, variance and reviewer characteristics
作者：
Highlights：
• We explain the mixed findings on the relationship between prior and subsequent reviews.
• We take an integrative perspective of information diagnosticity and social influence.
• Prior reviews affect the opinion formation and expression phases of subsequent ones.
• Both volume and variance of prior ratings exert negative moderating effects.
• The proposed moderating effects depend on reviewer connectedness and expertise.
摘要
•We explain the mixed findings on the relationship between prior and subsequent reviews.•We take an integrative perspective of information diagnosticity and social influence.•Prior reviews affect the opinion formation and expression phases of subsequent ones.•Both volume and variance of prior ratings exert negative moderating effects.•The proposed moderating effects depend on reviewer connectedness and expertise.
论文关键词：Word of mouth,Product ratings,Rating context,Information diagnosticity,Social influence
论文评审过程：Received 1 April 2016, Revised 26 October 2016, Accepted 29 October 2016, Available online 31 October 2016, Version of Record 4 November 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.10.007
