Scale, congestion, efficiency and effectiveness in e-commerce firms

作者：

Highlights：

• E-commerce suffer from input congestion and low economic effectiveness.

• E-commerce are becoming progressively better as times go on.

• B2B is the most efficient in efficiency and effectiveness in 2014.

• O2O has a relatively steady and faster growth.

• Website efficiency in B2C model has greatest change but its economic effectiveness is relatively smooth.

摘要

•E-commerce suffer from input congestion and low economic effectiveness.•E-commerce are becoming progressively better as times go on.•B2B is the most efficient in efficiency and effectiveness in 2014.•O2O has a relatively steady and faster growth.•Website efficiency in B2C model has greatest change but its economic effectiveness is relatively smooth.

论文关键词：Congestion,Data envelopment analysis (DEA),E-commerce,Efficiency,Effectiveness,Math programming,Production economics,Returns to scale

论文评审过程：Received 29 November 2015, Revised 17 June 2016, Accepted 28 July 2016, Available online 5 November 2016, Version of Record 12 November 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.07.003