Electronic word-of-mouth, box office revenue and social media

作者：

Highlights：

• The influence of eWOM differs by period, based on the social media characteristics.

• Twitter is relatively influential on movie revenue in the initial stage of opening.

• Twitter shows high immediacy and diffusibility characteristics.

• Online review sites are relatively influential on movie revenue in the late stage.

• Online review sites show the characteristics of high persuasion.

摘要

•The influence of eWOM differs by period, based on the social media characteristics.•Twitter is relatively influential on movie revenue in the initial stage of opening.•Twitter shows high immediacy and diffusibility characteristics.•Online review sites are relatively influential on movie revenue in the late stage.•Online review sites show the characteristics of high persuasion.

论文关键词：Box office effects,Electronic word-of-mouth,Innovation diffusion,Interpersonal communication,Mass media,Movies,Social media

论文评审过程：Received 8 March 2016, Revised 3 February 2017, Accepted 3 February 2017, Available online 8 February 2017, Version of Record 16 February 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.02.001