The role of entropy of review text sentiments on online WOM and movie box office sales

作者：

Highlights：

• Examine the role of neutral review sentiments in WOM effects.

• By using classification of review text, we create an entropy variable of review text sentiment.

• Find that entropy of review text sentiment positively moderates the relationship between online WOM and product sales.

摘要

•Examine the role of neutral review sentiments in WOM effects.•By using classification of review text, we create an entropy variable of review text sentiment.•Find that entropy of review text sentiment positively moderates the relationship between online WOM and product sales.

论文关键词：Review entropy,Online WOM effect,Text mining,Movie,Information search behavior

论文评审过程：Received 26 October 2015, Revised 6 March 2017, Accepted 6 March 2017, Available online 15 March 2017, Version of Record 22 March 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.03.001