Who should pay for online reviews? Design of an online user feedback mechanism
作者:
Highlights:
• Modeling the influence of online reviews on consumers’ perception of sellers’ reputations.
• Analyzing the ineffectiveness of reputation system when sellers offer rebates.
• Illustrating feasibility of e-commerce platforms encouraging honest online reviews.
摘要
•Modeling the influence of online reviews on consumers’ perception of sellers’ reputations.•Analyzing the ineffectiveness of reputation system when sellers offer rebates.•Illustrating feasibility of e-commerce platforms encouraging honest online reviews.
论文关键词:User feedback mechanism,Reputation system,Online review,Two-sided market
论文评审过程:Received 15 December 2015, Revised 19 April 2017, Accepted 19 April 2017, Available online 22 April 2017, Version of Record 4 May 2017.
论文官网地址:https://doi.org/10.1016/j.elerap.2017.04.005