How increased social presence through co-browsing influences user engagement in collaborative online shopping

作者：

Highlights：

• Co-browsing enables sharing same view in a browser in real time.

• We test co-browsing versus traditional chat browsing.

• Our online experiment shows co-browsing increased presence and engagement.

• Traditional chat browsing yielded worse experience perceptions.

• Online retailers thus should consider co-browsing for co-shopping.

摘要

•Co-browsing enables sharing same view in a browser in real time.•We test co-browsing versus traditional chat browsing.•Our online experiment shows co-browsing increased presence and engagement.•Traditional chat browsing yielded worse experience perceptions.•Online retailers thus should consider co-browsing for co-shopping.

论文关键词：Collaboration,User engagement,Social presence,Co-presence,E-commerce,Social presence theory,Online shopping,Co-browsing

论文评审过程：Received 9 January 2017, Revised 3 July 2017, Accepted 3 July 2017, Available online 10 July 2017, Version of Record 19 July 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.07.002