Joint quality and pricing decisions for service online group-buying strategy

作者：

Highlights：

• We examine the role of quality in a service seller’s group-buying strategy.

• We compare offline strategy and group-buying strategy.

• We show that service quality should be enhanced if adopting group buying strategy.

• The website scale and trading commission are major issues in group-buying strategy.

摘要

•We examine the role of quality in a service seller’s group-buying strategy.•We compare offline strategy and group-buying strategy.•We show that service quality should be enhanced if adopting group buying strategy.•The website scale and trading commission are major issues in group-buying strategy.

论文关键词：Group-buying,Service quality,Pricing,Substitution effect

论文评审过程：Received 1 July 2016, Revised 12 July 2017, Accepted 12 July 2017, Available online 23 July 2017, Version of Record 4 August 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.07.003