The effects of social commerce design on consumer purchase decision-making: An empirical study
作者:
Highlights:
• A new research model for the relationship between social commerce design and purchase decision making is proposed.
• The effects of social commerce design on consumer purchase decision-making are investigated.
• Important design features on social commerce websites are identified and discussed.
• Important design features on the various stages of the purchase decision-making process are identified and discussed.
摘要
•A new research model for the relationship between social commerce design and purchase decision making is proposed.•The effects of social commerce design on consumer purchase decision-making are investigated.•Important design features on social commerce websites are identified and discussed.•Important design features on the various stages of the purchase decision-making process are identified and discussed.
论文关键词:Social commerce,Usability,Functionality,Sociability,Purchase decision-making
论文评审过程:Received 22 December 2016, Revised 3 August 2017, Accepted 17 August 2017, Available online 18 August 2017, Version of Record 1 September 2017.
论文官网地址:https://doi.org/10.1016/j.elerap.2017.08.003