Winning the crowd in online fundraising platforms: The roles of founder and project features
作者:
Highlights:
• Influential factors of successful crowdfunding projects are identified.
• The roles of founder and project features of crowdfunding projects are examined.
• Most features except funding goal have a positive effect on crowd-fundraising.
• Funding goal and campaign duration have a negative interaction effect on fundraising.
摘要
•Influential factors of successful crowdfunding projects are identified.•The roles of founder and project features of crowdfunding projects are examined.•Most features except funding goal have a positive effect on crowd-fundraising.•Funding goal and campaign duration have a negative interaction effect on fundraising.
论文关键词:Crowdfunding,Successful fundraising,Founder features,Project features,Online fundraising platforms,Kickstarter
论文评审过程:Received 19 December 2016, Revised 4 September 2017, Accepted 5 September 2017, Available online 9 September 2017, Version of Record 23 September 2017.
论文官网地址:https://doi.org/10.1016/j.elerap.2017.09.002