Do local consumers behave differently from visitors? An exploratory study in online group buying
作者：
Highlights：
• The actual transactional data sets from one of the largest online daily deal sites in Asia is investigated.
• The actual data sets from an online daily deal site in Asia are investigated.
• The results show that local consumers tend to think high of discounts relatively while the visitors likely care more about the product category.
• The results show that local consumers tend to think high of discounts comparing with the visitors.
摘要
•The actual transactional data sets from one of the largest online daily deal sites in Asia is investigated.•The actual data sets from an online daily deal site in Asia are investigated.•The results show that local consumers tend to think high of discounts relatively while the visitors likely care more about the product category.•The results show that local consumers tend to think high of discounts comparing with the visitors.
论文关键词：Online daily deals,Group buying,Consumer preference,Product attribute,Conjoint analysis
论文评审过程：Received 17 December 2016, Revised 26 August 2017, Accepted 26 August 2017, Available online 10 September 2017, Version of Record 15 September 2017.
论文官网地址：https://doi.org/10.1016/j.elerap.2017.08.004
