Informational and/or transactional websites: Strategic choices in a distribution channel

作者：

Highlights：

• The effects of manufacturers’ informational vs. transactional websites for the channel.

• Informational websites are preferable when the online market size is small.

• The retailer is always better off with an informational website.

摘要

•The effects of manufacturers’ informational vs. transactional websites for the channel.•Informational websites are preferable when the online market size is small.•The retailer is always better off with an informational website.

论文关键词：Marketing strategies,Multichannel commerce,Distribution channels,Game theory

论文评审过程：Received 13 June 2017, Revised 6 November 2017, Accepted 6 November 2017, Available online 9 November 2017, Version of Record 20 November 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.11.001