A novel methodology for optimizing display advertising campaigns using genetic algorithms

作者：

Highlights：

• Methodology for display advertising campaigns optimization using genetic algorithms.

• This methodology optimization is suitable for small advertising networks.

• This heuristic approach aims to display the most interesting adverts for customers.

摘要

•Methodology for display advertising campaigns optimization using genetic algorithms.•This methodology optimization is suitable for small advertising networks.•This heuristic approach aims to display the most interesting adverts for customers.

论文关键词：Display advertising campaigns,Direct response,Optimization,Genetic algorithms,Micro-targeting,Machine learning

论文评审过程：Received 10 August 2017, Revised 8 November 2017, Accepted 21 November 2017, Available online 22 November 2017, Version of Record 1 December 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.11.004