Understanding the importance of interaction between creators and backers in crowdfunding success

作者：

Highlights：

• This paper aims to investigate the importance of interaction between creators and backers in crowdfunding success.

• We examine effects of comment and reply on crowdfunding success.

• 959 projects from a major crowdfunding platform in China were collected and analyzed.

• Comment quantity, comment sentiment, reply length, and reply speed are positively associated with the fundraising success.

• Comment sentiment positively moderates the effect of comment quantity on crowdfunding success.

摘要

•This paper aims to investigate the importance of interaction between creators and backers in crowdfunding success.•We examine effects of comment and reply on crowdfunding success.•959 projects from a major crowdfunding platform in China were collected and analyzed.•Comment quantity, comment sentiment, reply length, and reply speed are positively associated with the fundraising success.•Comment sentiment positively moderates the effect of comment quantity on crowdfunding success.

论文关键词：Creator-backer interaction,Crowdfunding,Computer-mediated communication,Participant interactions,Perceived interactivity,Sentiment analysis

论文评审过程：Received 2 August 2017, Revised 17 December 2017, Accepted 17 December 2017, Available online 19 December 2017, Version of Record 4 January 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.12.004