On the effects of perceived value in the mobile moment

Highlights：

• We combine the mobility attributes with three concrete values—hedonic, utilitarian, and sociality to investigate various values a user gained from a multi-purpose app in a mobile moment.

• We develop and emphasize the third dimension of consumption value in apps usage—sociability. Sociability is a user’s perceived level of interaction and association with others in a medium and is harder to manipulate by app designers than hedonic and utilitarian are.

• The research findings indicate that men and women are affected by different mobile values when considering using an image-based app. The value that men perceive from an image-based app is generally lower than that perceived by women.

摘要

•We combine the mobility attributes with three concrete values—hedonic, utilitarian, and sociality to investigate various values a user gained from a multi-purpose app in a mobile moment.•We develop and emphasize the third dimension of consumption value in apps usage—sociability. Sociability is a user’s perceived level of interaction and association with others in a medium and is harder to manipulate by app designers than hedonic and utilitarian are.•The research findings indicate that men and women are affected by different mobile values when considering using an image-based app. The value that men perceive from an image-based app is generally lower than that perceived by women.

论文关键词：Continuous intention,Hedonic value,Image-based social apps,Mobile value,Sociability value,Utilitarianvalue,Willingness-to-pay

论文评审过程：Received 15 April 2017, Revised 26 December 2017, Accepted 26 December 2017, Available online 26 December 2017, Version of Record 4 January 2018.