Social media, information presentation, consumer involvement, and cross-border adoption of pop culture products

作者：

Highlights：

• Key factors affecting the cross-border adoption of pop cultural products on SNS are verified.

• Social network, argument presentation and consumer’s involvement influence adoption.

• Adoption of SNS arguments on Korean cultural products influences purchase intention.

• Confirms the presence of the country-of-cultural-origin effect.

摘要

•Key factors affecting the cross-border adoption of pop cultural products on SNS are verified.•Social network, argument presentation and consumer’s involvement influence adoption.•Adoption of SNS arguments on Korean cultural products influences purchase intention.•Confirms the presence of the country-of-cultural-origin effect.

论文关键词：Argument adoption,Consumer involvement,Cultural products,Social media,Social network,Purchase intention

论文评审过程：Received 19 June 2017, Revised 18 December 2017, Accepted 18 December 2017, Available online 18 December 2017, Version of Record 4 January 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.12.005