The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment

作者：

Highlights：

• The study provides empirical evidence of consumer response in Omni-channel retailing.

• The study explores influence mechanism between omni-channel and consumer responses.

• The study applies the SOR framework to omni-channel retailing research.

摘要

•The study provides empirical evidence of consumer response in Omni-channel retailing.•The study explores influence mechanism between omni-channel and consumer responses.•The study applies the SOR framework to omni-channel retailing research.

论文关键词：Channel integration,Consumer empowerment,Consumer responses,SOR framework,Omni-channel retailing

论文评审过程：Received 7 February 2017, Revised 7 February 2018, Accepted 7 February 2018, Available online 8 February 2018, Version of Record 23 February 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.02.002