A media symbolism perspective on the choice of social sharing technologies

作者：

Highlights：

• The symbolic cues of social media affect users’ choices for social sharing.

• Users prefer microblogs and social bookmarking to share commercial content.

• Social networking site is less likely to be chosen to share commercial content.

摘要

•The symbolic cues of social media affect users’ choices for social sharing.•Users prefer microblogs and social bookmarking to share commercial content.•Social networking site is less likely to be chosen to share commercial content.

论文关键词：Social sharing technology,Media choice,Media symbolism,Secondary data,Focus group

论文评审过程：Received 30 March 2017, Revised 4 March 2018, Accepted 4 March 2018, Available online 10 March 2018, Version of Record 19 March 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.03.001