Analyzing a mixed supply chain with a WeChat channel

作者：

Highlights：

• This study introduced the WeChat channel into the multi-channel supply chain system.

• This study focused on two cases: before and after retailers launched a WeChat channel.

• The effects of relevant parameters on the multi-channel supply chain were analyzed.

• The retailer who launches a WeChat channel will experience increased profit.

摘要

•This study introduced the WeChat channel into the multi-channel supply chain system.•This study focused on two cases: before and after retailers launched a WeChat channel.•The effects of relevant parameters on the multi-channel supply chain were analyzed.•The retailer who launches a WeChat channel will experience increased profit.

论文关键词：Analytical modeling,Demand functions,Economics and e-commerce,Firm strategy,Multi-channel supply chain,Numerical simulation,Policy analytics,Stackelberg game,WeChat channel

论文评审过程：Received 7 October 2016, Revised 21 March 2018, Accepted 21 March 2018, Available online 26 March 2018, Version of Record 6 April 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.03.006