Information search in the internet markets: Experience versus search goods

作者：

Highlights：

• Consumers exhibit lower search intensities while searching for experience goods online, as marginal benefit from search is lower.

• Novel methodology has been used to quantify prior consumer knowledge, which positively affects only search goods

• Deriving search variance from purchase likelihood via discrete choice modelling, an inverse relationship is observed with the extent of search.

• Recommendation agents have opposing effects on search, impacting search goods significantly more that experience goods.

摘要

•Consumers exhibit lower search intensities while searching for experience goods online, as marginal benefit from search is lower.•Novel methodology has been used to quantify prior consumer knowledge, which positively affects only search goods•Deriving search variance from purchase likelihood via discrete choice modelling, an inverse relationship is observed with the extent of search.•Recommendation agents have opposing effects on search, impacting search goods significantly more that experience goods.

论文关键词：Consumer search,Electronic commerce,Information retrieval,Personalised recommendations

论文评审过程：Received 11 July 2017, Revised 11 May 2018, Accepted 11 May 2018, Available online 19 May 2018, Version of Record 25 May 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.05.004