How knowledge contributor characteristics and reputation affect user payment decision in paid Q&A? An empirical analysis from the perspective of trust theory

作者:

Highlights:

• Reputation of knowledge contributors positively affects user payment decision.

• Ability of knowledge contributors positively affects user payment decision.

• Integrity of knowledge contributors positively affects user payment decision.

• Benevolence of knowledge contributors is less critical to user payment decision.

• Price plays a control and moderating role in user payment decision.

摘要

•Reputation of knowledge contributors positively affects user payment decision.•Ability of knowledge contributors positively affects user payment decision.•Integrity of knowledge contributors positively affects user payment decision.•Benevolence of knowledge contributors is less critical to user payment decision.•Price plays a control and moderating role in user payment decision.

论文关键词:Paid Q&A,User payment decision,Knowledge contributor,Trust beliefs,Reputation

论文评审过程:Received 18 January 2018, Revised 15 July 2018, Accepted 23 July 2018, Available online 27 July 2018, Version of Record 6 August 2018.

论文官网地址:https://doi.org/10.1016/j.elerap.2018.07.001