Competing scales for measuring perceived quality in the electronic retail industry: A comparison between E-S-Qual and E-TailQ
作者:
Highlights:
• The direct comparison between e-TailQ and E-S-Qual scale is our greatest scientific contribution.
• In the E-S-Qual scale the relationship between the Quality of the site and positive WOM was weak.
• The e-TailQ scale explain much of the satisfaction, the positive WOM and the repurchasing intention.
摘要
•The direct comparison between e-TailQ and E-S-Qual scale is our greatest scientific contribution.•In the E-S-Qual scale the relationship between the Quality of the site and positive WOM was weak.•The e-TailQ scale explain much of the satisfaction, the positive WOM and the repurchasing intention.
论文关键词:Perceived quality,Electronic retail,Competing scales,E-S-Qual,e-TailQ
论文评审过程:Received 15 March 2018, Revised 19 December 2018, Accepted 4 January 2019, Available online 8 January 2019, Version of Record 16 January 2019.
论文官网地址:https://doi.org/10.1016/j.elerap.2019.100824