The magic of danmaku: A social interaction perspective of gift sending on live streaming platforms
作者：
Highlights：
• Revised title, introduction, literature review and hypotheses development to better describe our research focus.
• Emphasizing our theoretical contribution to social media clearly.
• Adding more discussion about why we choose DOUYU as our research case.
• Revising conclusion part by discussing the theoretical contributions and managerial implications respectively.
• Modifying typos and grammar errors. Also, polishing the entire paper.
摘要
•Revised title, introduction, literature review and hypotheses development to better describe our research focus.•Emphasizing our theoretical contribution to social media clearly.•Adding more discussion about why we choose DOUYU as our research case.•Revising conclusion part by discussing the theoretical contributions and managerial implications respectively.•Modifying typos and grammar errors. Also, polishing the entire paper.
论文关键词：Live streaming,Paid gifting,Danmaku,Social interaction,Arousal theory
论文评审过程：Received 8 March 2018, Revised 26 October 2018, Accepted 19 November 2018, Available online 20 November 2018, Version of Record 31 January 2019.
论文官网地址：https://doi.org/10.1016/j.elerap.2018.11.002
