The impact of social commerce feature richness on website stickiness through cognitive and affective factors: An experimental study
作者：
Highlights：
• Social commerce feature richness is introduced as novel theoretical concept.
• Providing functionally diverse features raises the social commerce feature richness.
• The richness of social commerce features positively affects the website stickiness.
• Rich social commerce feature sets make websites more useful, enjoyable, and trustable.
摘要
•Social commerce feature richness is introduced as novel theoretical concept.•Providing functionally diverse features raises the social commerce feature richness.•The richness of social commerce features positively affects the website stickiness.•Rich social commerce feature sets make websites more useful, enjoyable, and trustable.
论文关键词：Consumer behavior,Electronic commerce,Feature richness,Perceived enjoyment,Perceived usefulness,Social commerce,Trust,Website stickiness
论文评审过程：Received 3 January 2019, Revised 19 May 2019, Accepted 19 May 2019, Available online 20 May 2019, Version of Record 24 May 2019.
论文官网地址：https://doi.org/10.1016/j.elerap.2019.100861
