Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory
作者：
Highlights：
• Proposed a conceptual model portraying passive members’ individual psychological ownership and collective psychological ownership towards the online brand community stimulating their participation intentions.
• Data collected from 221 passive brand community members employed to test the model.
• Individual as well as collective sense of psychological ownership held by passive members towards online brand communities affect their participation intentions positively.
• Participation intentions of passive members further drive them to purchase the focal brand of the community and spread positive word-of-mouth about the community.
摘要
•Proposed a conceptual model portraying passive members’ individual psychological ownership and collective psychological ownership towards the online brand community stimulating their participation intentions.•Data collected from 221 passive brand community members employed to test the model.•Individual as well as collective sense of psychological ownership held by passive members towards online brand communities affect their participation intentions positively.•Participation intentions of passive members further drive them to purchase the focal brand of the community and spread positive word-of-mouth about the community.
论文关键词：Collective psychological ownership,Individual psychological ownership,Online brand communities,Participation intentions,Passive members,Purchase intentions,Word of mouth
论文评审过程：Received 13 May 2018, Revised 17 May 2019, Accepted 17 May 2019, Available online 23 May 2019, Version of Record 4 June 2019.
论文官网地址：https://doi.org/10.1016/j.elerap.2019.100859
