Try-Before-You-Buy: Online retailing strategy with customer self-mending
作者：
Highlights：
• We study Try-Before-You-Buy (TBYB) strategy with customer self-mending (CSM).
• Without CSM, the strategy is viable if member segment size is relatively large.
• Without CSM, the strategy works as a “win-win” strategy for the society.
• With CSM, the strategy lies on operation cost, product value, and member segment size.
• With CSM, the strategy reduces customer surplus, but increases social welfare.
摘要
•We study Try-Before-You-Buy (TBYB) strategy with customer self-mending (CSM).•Without CSM, the strategy is viable if member segment size is relatively large.•Without CSM, the strategy works as a “win-win” strategy for the society.•With CSM, the strategy lies on operation cost, product value, and member segment size.•With CSM, the strategy reduces customer surplus, but increases social welfare.
论文关键词：Try-Before-You-Buy strategy,Customer self-mending,Product fit uncertainty,Customer surplus,Social welfare
论文评审过程：Received 30 March 2019, Revised 31 May 2019, Accepted 1 June 2019, Available online 3 June 2019, Version of Record 18 June 2019.
论文官网地址：https://doi.org/10.1016/j.elerap.2019.100866
