Is it always advantageous to add-on item recommendation service with a contingent free shipping policy in platform retailing?

作者：

Highlights：

• We study a game problem of add-on item recommendation service with CFS policy.

• The recommendation service is not always beneficial to e-commerce platform.

• The relatively high service strength reduces the add-on item consumer demand.

• The platform provides add-on item recommendation service only when the CFS threshold is sufficiently high.

摘要

•We study a game problem of add-on item recommendation service with CFS policy.•The recommendation service is not always beneficial to e-commerce platform.•The relatively high service strength reduces the add-on item consumer demand.•The platform provides add-on item recommendation service only when the CFS threshold is sufficiently high.

论文关键词：Platform retailing,Recommendation service,Add-on item,Contingent free shipping

论文评审过程：Received 5 March 2019, Revised 10 June 2019, Accepted 31 July 2019, Available online 6 August 2019, Version of Record 13 August 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100883