How live streaming influences purchase intentions in social commerce: An IT affordance perspective

作者：

Highlights：

• IT affordance positively impacts social commerce customers’ purchase intentions.

• Customer engagement positively influences customers’ purchase intentions.

• Visibility, metavoicing and guidance shopping are three important aspects of IT affordance.

摘要

•IT affordance positively impacts social commerce customers’ purchase intentions.•Customer engagement positively influences customers’ purchase intentions.•Visibility, metavoicing and guidance shopping are three important aspects of IT affordance.

论文关键词：IT affordance,Customer engagement,Live streaming,Purchase intention,Chinese social commerce

论文评审过程：Received 31 December 2018, Revised 11 August 2019, Accepted 11 August 2019, Available online 13 August 2019, Version of Record 21 August 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100886