A comparative study of entry mode options for E-commerce platforms and suppliers

作者：

Highlights：

• Stackelberg differential game model of platform and supplier is proposed.

• Dynamic pricing methods under two entry modes are proposed.

• The higher the rate, the more the supplier should choose FBP mode to enter platform.

• The higher the product reputation, the more the supplier should choose FBP mode.

• Platform should improve its logistics service to attract supplier to choose FBP mode.

摘要

•Stackelberg differential game model of platform and supplier is proposed.•Dynamic pricing methods under two entry modes are proposed.•The higher the rate, the more the supplier should choose FBP mode to enter platform.•The higher the product reputation, the more the supplier should choose FBP mode.•Platform should improve its logistics service to attract supplier to choose FBP mode.

论文关键词：B2C e-commerce,Stackelberg differential game,Choice of entry mode,Dynamic pricing,Optimal strategies

论文评审过程：Received 8 August 2018, Revised 15 August 2019, Accepted 15 August 2019, Available online 19 August 2019, Version of Record 29 August 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100888