The impact of big data on firm performance in hotel industry
作者:
Highlights:
• The impact of big data on tourism performance is investigated.
• TOE and HOT-fit are used for model development.
• SEM and ANFIS are used for data analysis.
• The positive impact of big data on tourism performance was found.
摘要
•The impact of big data on tourism performance is investigated.•TOE and HOT-fit are used for model development.•SEM and ANFIS are used for data analysis.•The positive impact of big data on tourism performance was found.
论文关键词:Firm performance,Big data,Hotel industry,Fuzzy logic,Structural equation modelling
论文评审过程:Received 22 May 2019, Revised 1 December 2019, Accepted 1 December 2019, Available online 11 December 2019, Version of Record 9 January 2020.
论文官网地址:https://doi.org/10.1016/j.elerap.2019.100921