Leveraging sociability for trust building on social commerce sites
作者：
Highlights：
• Purposes include two subdimensions: reputation building and informational support.
• Rewards, shared norms, and authenticity were three subdimensions of policies.
• Intimacy and common interests were extracted from the discussions for people.
• Purposes, policies, and people of sociability affect consumer trust.
摘要
•Purposes include two subdimensions: reputation building and informational support.•Rewards, shared norms, and authenticity were three subdimensions of policies.•Intimacy and common interests were extracted from the discussions for people.•Purposes, policies, and people of sociability affect consumer trust.
论文关键词：Sociability,People,Policies,Purposes,Trust in product recommendations
论文评审过程：Received 7 November 2018, Revised 13 October 2019, Accepted 30 October 2019, Available online 24 December 2019, Version of Record 17 January 2020.
论文官网地址：https://doi.org/10.1016/j.elerap.2019.100907
