A 2020 perspective on “The routine use of mobile health services in the presence of health consciousness”

作者:

Highlights:

• Research on mHealth services should focus on various users and behavioral types based on different mHealth services. Implementation strategy for customer segmentation in accordance with users’ demographics deserves exploration.

摘要

•Research on mHealth services should focus on various users and behavioral types based on different mHealth services. Implementation strategy for customer segmentation in accordance with users’ demographics deserves exploration.

论文关键词:Mobile health,Elaboration likelihood model,Health consciousness,Remote health services,Routine use intentions

论文评审过程:Received 14 January 2020, Accepted 14 January 2020, Available online 28 January 2020, Version of Record 18 February 2020.

论文官网地址:https://doi.org/10.1016/j.elerap.2020.100931