A 2020 perspective on “Is it always advantageous to add on item recommendation service with a contingent free shipping policy in platform retailing?”

作者：

Highlights：

• The emergence of new Internet technology has enhanced e-commerce platforms’ recommendation services.

• The combination of recommendation service and contingent free shipping has a driving effect on the e-commerce.

• The discount coupon and recommendation strategy should be focused on the relationship between coupon discounts and consumer spending levels.

摘要

•The emergence of new Internet technology has enhanced e-commerce platforms’ recommendation services.•The combination of recommendation service and contingent free shipping has a driving effect on the e-commerce.•The discount coupon and recommendation strategy should be focused on the relationship between coupon discounts and consumer spending levels.

论文关键词：Platform retailing,Recommendation service,Contingent free shipping,Discount coupon,Recommendation strategy

论文评审过程：Received 29 January 2020, Revised 7 February 2020, Accepted 11 February 2020, Available online 13 February 2020, Version of Record 19 February 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100960