A 2020 perspective on “A graph-oriented model for hierarchical user interest in precision social marketing”
作者：
Highlights：
• Lack of precision is a prominent issue in current social marketing practices.
• Accurately and comprehensively infer user interests is a fundamental solution.
• Provide some comments on this line of research in terms of four dimensions.
摘要
•Lack of precision is a prominent issue in current social marketing practices.•Accurately and comprehensively infer user interests is a fundamental solution.•Provide some comments on this line of research in terms of four dimensions.
论文关键词：Consumer interest inference,Interest model evaluation,Personalization,Precision social marketing,User interest profiles,User interest representation
论文评审过程：Received 7 February 2020, Revised 18 February 2020, Accepted 24 February 2020, Available online 26 February 2020, Version of Record 10 March 2020.
论文官网地址：https://doi.org/10.1016/j.elerap.2020.100962
