Examining knowledge contribution in firm- versus consumer-hosted virtual brand community

作者：

Highlights：

• Satisfaction and community identification positively impacts norm of reciprocity.

• Norm of reciprocity positively influences knowledge contribution.

• The effect of satisfaction on norm of reciprocity is stronger in consumer-hosted VBCs.

• The effect of norm of reciprocity on knowledge contribution is stronger in consumer-hosted VBCs.

摘要

•Satisfaction and community identification positively impacts norm of reciprocity.•Norm of reciprocity positively influences knowledge contribution.•The effect of satisfaction on norm of reciprocity is stronger in consumer-hosted VBCs.•The effect of norm of reciprocity on knowledge contribution is stronger in consumer-hosted VBCs.

论文关键词：Satisfaction,Community identification,Norm of reciprocity,Firm-hosted community,Consumer-hosted community,Knowledge contribution

论文评审过程：Received 14 March 2019, Revised 16 February 2020, Accepted 24 February 2020, Available online 26 February 2020, Version of Record 10 March 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100963