Consumer innovativeness, product innovation and smart toys

作者：

Highlights：

• We study the influence of consumers’ perceived product innovativeness.

• Our work is focused on analysis of customers’ willingness to pay regarding the smart toys.

• We incorporate both consumer innovativeness and perceived value.

• We explain the role of smart toys’ innovation in consumers’ payment decisions.

• We offer the theoretical foundations and suggestions for smart toy manufacturers.

摘要

•We study the influence of consumers’ perceived product innovativeness.•Our work is focused on analysis of customers’ willingness to pay regarding the smart toys.•We incorporate both consumer innovativeness and perceived value.•We explain the role of smart toys’ innovation in consumers’ payment decisions.•We offer the theoretical foundations and suggestions for smart toy manufacturers.

论文关键词：Smart toys,Perceived product innovativeness,Consumer innovativeness,Perceived value,Willingness to pay

论文评审过程：Received 29 November 2018, Revised 16 February 2020, Accepted 31 March 2020, Available online 2 April 2020, Version of Record 9 April 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100974