An exploration of world of Warcraft for the gamification of virtual organizations

作者：

Highlights：

• I conducted an ethnographic research in World of Warcraft.

• I identified different organizational strategies that afford gameful experiences.

• I defined three forms of gameful organizations.

• I proposed a series of design considerations aimed at designing gameful organizations.

• These considerations can be applied to the design of virtual organizations.

摘要

•I conducted an ethnographic research in World of Warcraft.•I identified different organizational strategies that afford gameful experiences.•I defined three forms of gameful organizations.•I proposed a series of design considerations aimed at designing gameful organizations.•These considerations can be applied to the design of virtual organizations.

论文关键词：Gamification,Gamefulness,Virtual organizations,Crowd working,Crowdsourcing

论文评审过程：Received 13 September 2019, Revised 11 January 2020, Accepted 23 April 2020, Available online 31 May 2020, Version of Record 15 June 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100985