How to avoid the free shipping pitfall? Changing consumer attitudes from the perspective of information interaction

作者：

Highlights：

• We explore the determinants of consumer attitudes toward a separate shipping fee.

• Customized service cannot significantly influence perceived monetary value.

• Pursuit of high quality negatively influences perceived monetary value.

• Consumers setting a separate budget for e-commerce logistics service are more easily to be persuaded.

摘要

•We explore the determinants of consumer attitudes toward a separate shipping fee.•Customized service cannot significantly influence perceived monetary value.•Pursuit of high quality negatively influences perceived monetary value.•Consumers setting a separate budget for e-commerce logistics service are more easily to be persuaded.

论文关键词：E-commerce logistics service,Separate shipping fee,Information interaction,Persuasion model,Elaboration likelihood model,Signaling theory

论文评审过程：Received 28 March 2019, Revised 7 July 2020, Accepted 13 July 2020, Available online 16 July 2020, Version of Record 24 July 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100996