Understanding promotion framing effect on purchase intention of elderly mobile app consumers

作者：

Highlights：

• Study impacts of promotions on mobile app purchase intention of elderly consumers.

• Regulatory focus and reinforcement learning influence purchase intention.

• Examine how promotion framework influences the perceived value and expected regret.

• Help companies better promote purchase intention of the elderly in mobile commerce.

摘要

•Study impacts of promotions on mobile app purchase intention of elderly consumers.•Regulatory focus and reinforcement learning influence purchase intention.•Examine how promotion framework influences the perceived value and expected regret.•Help companies better promote purchase intention of the elderly in mobile commerce.

论文关键词：Regulatory focus,Reinforcement,Framing effect,Mobile commerce,Purchase intention of elderly

论文评审过程：Received 17 February 2020, Revised 13 July 2020, Accepted 22 September 2020, Available online 25 September 2020, Version of Record 1 October 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.101010