Who is behind the message? The power of expert reviews on eWOM platforms

作者：

Highlights：

• The majority’s opinion influences decisions more than single conflicting reviews.

• Experts can overpower majority even if most other reviews display conflicting views.

• General attitude towards reviews moderates influence of experts.

• Expert reviewers valuable to identify useful information.

摘要

•The majority’s opinion influences decisions more than single conflicting reviews.•Experts can overpower majority even if most other reviews display conflicting views.•General attitude towards reviews moderates influence of experts.•Expert reviewers valuable to identify useful information.

论文关键词：Online reviews,Electronic word-of-mouth,Expertise,Expert reviewer,Aggregated rating

论文评审过程：Received 20 November 2019, Revised 24 August 2020, Accepted 29 September 2020, Available online 2 October 2020, Version of Record 20 October 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.101015