Measuring engagement on twitter using a composite index: An application to social media influencers

作者：

Highlights：

• Engagement on Twitter is measured through various metrics.

• Engagement metrics can be grouped in two approaches: by production and by followers.

• Composite index evaluates a complex concept, like engagement, through its parts.

• TOPSIS is a multicriteria technique for obtaining the value of a synthetic index.

摘要

•Engagement on Twitter is measured through various metrics.•Engagement metrics can be grouped in two approaches: by production and by followers.•Composite index evaluates a complex concept, like engagement, through its parts.•TOPSIS is a multicriteria technique for obtaining the value of a synthetic index.

论文关键词：Engagement,Twitter,Social media influencer,TOPSIS,Ranking

论文评审过程：Received 8 August 2021, Revised 6 August 2022, Accepted 10 August 2022, Available online 26 August 2022, Version of Record 26 August 2022.

论文官网地址：https://doi.org/10.1016/j.joi.2022.101323