Behavioral cues help predict impact of advertising on future sales

作者：

Highlights：

• A system is proposed to predict sales performance of ads from spontaneous behavior.

• We implemented a large scale data collection system optimized for speed and cost.

• We achieved superior classification performance compared to previous reports.

• First evidence is shown that facial expression analysis is useful for market research.

摘要

•A system is proposed to predict sales performance of ads from spontaneous behavior.•We implemented a large scale data collection system optimized for speed and cost.•We achieved superior classification performance compared to previous reports.•First evidence is shown that facial expression analysis is useful for market research.

论文关键词：Market research,Behavioral cue,Predictive modeling,Facial expression analysis

论文评审过程：Received 1 May 2016, Revised 7 March 2017, Accepted 13 March 2017, Available online 22 March 2017, Version of Record 18 September 2017.

论文官网地址：https://doi.org/10.1016/j.imavis.2017.03.002