Understanding the adoption of location-based recommendation agents among active users of social networking sites
作者：
Highlights：
• We develop a model to examine the adoption of location-based recommendation agents.
• The theoretical model is developed based on the technology acceptance model.
• Perceived usefulness, control, and institutional assurance are driving factors.
• Perceived effort, special treatment, social benefit, and accuracy are antecedents.
• Perceived usefulness is a significant mediator.
摘要
•We develop a model to examine the adoption of location-based recommendation agents.•The theoretical model is developed based on the technology acceptance model.•Perceived usefulness, control, and institutional assurance are driving factors.•Perceived effort, special treatment, social benefit, and accuracy are antecedents.•Perceived usefulness is a significant mediator.
论文关键词：Adoption intention,Local retail,Location-based service,Recommendation agent,Social networking site,Technology acceptance model
论文评审过程：Received 4 October 2013, Revised 19 April 2014, Accepted 28 April 2014, Available online 31 May 2014.
论文官网地址：https://doi.org/10.1016/j.ipm.2014.04.010
