Subjective perception patterns of online reviews: A comparison of utilitarian and hedonic values

作者：

Highlights：

• This study aims to identify the differences in the patterns of the perceptions toward the utilitarian and hedonic values of online reviews.

• This study develops a conceptual model that comprises three factors related to online reviews.

• 2,616 cases collected from Yelp.com were analyzed by using the fsQCA approach.

• The four patterns of perceptions toward the utilitarian value of online reviews were derived by applying Hermann's brain dominance model.

• The three patterns of perceptions toward the hedonic value of online reviews were extracted.

摘要

•This study aims to identify the differences in the patterns of the perceptions toward the utilitarian and hedonic values of online reviews.•This study develops a conceptual model that comprises three factors related to online reviews.•2,616 cases collected from Yelp.com were analyzed by using the fsQCA approach.•The four patterns of perceptions toward the utilitarian value of online reviews were derived by applying Hermann's brain dominance model.•The three patterns of perceptions toward the hedonic value of online reviews were extracted.

论文关键词：Online reviews,Fuzzy-set qualitative comparative analysis (fsQCA),Utilitarian value,Hedonic value

论文评审过程：Received 12 January 2018, Revised 15 January 2019, Accepted 26 March 2019, Available online 8 April 2019, Version of Record 14 May 2019.

论文官网地址：https://doi.org/10.1016/j.ipm.2019.03.011