Exploring askers’ switching from free to paid social Q&A services: A perspective on the push-pull-mooring framework
作者：
Highlights：
• Based on the push-pull-mooring framework, we identified and classified factors that influenced askers’ to switch from free to paid Q&A services, using the critical incident technique.
• We calculated the entropy weights of the 16 subcategories before and after the switch, using the entropy weight method.
• Askers’ switching behavior was influenced by push factors (i.e., dissatisfaction with the free SQA service), pull factors (i.e., satisfaction with the paid SQA service), and mooring factors (i.e., social factors, personal factors, situational factors).
• The effects of these push, pull, and mooring factors vary significantly before and after a switch.
摘要
•Based on the push-pull-mooring framework, we identified and classified factors that influenced askers’ to switch from free to paid Q&A services, using the critical incident technique.•We calculated the entropy weights of the 16 subcategories before and after the switch, using the entropy weight method.•Askers’ switching behavior was influenced by push factors (i.e., dissatisfaction with the free SQA service), pull factors (i.e., satisfaction with the paid SQA service), and mooring factors (i.e., social factors, personal factors, situational factors).•The effects of these push, pull, and mooring factors vary significantly before and after a switch.
论文关键词：switching behavior,paid SQA service,critical incident technique,push-pull-mooring (PPM) framework,qualitative interview
论文评审过程：Received 18 July 2020, Revised 21 September 2020, Accepted 22 September 2020, Available online 29 September 2020, Version of Record 29 September 2020.
论文官网地址：https://doi.org/10.1016/j.ipm.2020.102396
