Converting readers to patients? From free to paid knowledge-sharing in online health communities

作者：

Highlights：

• OHCs enable physicians to share both general and specific health knowledge.

• General knowledge-sharing is positively associated with specific knowledge-sharing through online reputation.

• Patient involvement strengthens the effects of general knowledge-sharing on online reputation and specific knowledge-sharing.

• General knowledge-sharing can be an efficient approach for physicians to recruiting patients.

摘要

•OHCs enable physicians to share both general and specific health knowledge.•General knowledge-sharing is positively associated with specific knowledge-sharing through online reputation.•Patient involvement strengthens the effects of general knowledge-sharing on online reputation and specific knowledge-sharing.•General knowledge-sharing can be an efficient approach for physicians to recruiting patients.

论文关键词：Online health communities,General knowledge-sharing,Specific knowledge-sharing,Online reputation,Patient involvement,Patient recruiting

论文评审过程：Received 16 November 2020, Revised 2 January 2021, Accepted 2 January 2021, Available online 14 January 2021, Version of Record 14 January 2021.

论文官网地址：https://doi.org/10.1016/j.ipm.2021.102490