Social media data analytics for business decision making system to competitive analysis

作者:

Highlights:

• Extract significant data from social media network for business developments?

• How can social media data analytics be implemented?

• BDMS for developing business using social media data analytics?

摘要

•Extract significant data from social media network for business developments?•How can social media data analytics be implemented?•BDMS for developing business using social media data analytics?

论文关键词:Social media audit,Business intelligence,Business decision making,Competitive analysis,Data analytics

论文评审过程:Received 10 June 2021, Revised 2 September 2021, Accepted 6 September 2021, Available online 17 September 2021, Version of Record 17 September 2021.

论文官网地址:https://doi.org/10.1016/j.ipm.2021.102751